What Printing Technique Is Best For My Business?

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What Printing Technique Is Best For My Business?

Garment decoration is a constantly-evolving industry with technology advancements creating new techniques all the time. At Lee T-Shirts, we are always searching for innovative ways to customise our clients experience and have worked toward learning each and every garment printing process available. Because of our wide range of services, we’re often asked “what printing technique is best for my business?” so we’ve simplified each technique for you to peruse and decide for yourself!

Screen Printing

Screen printing is the technique behind most of the shirts and other garments we wear today. First invented in China, screen printing has become a worldwide phenomenon due to its versatility. Since the western world has introduced this technique to consumers, it has become a revolutionary technology. Although it still faces many challenges, such as limited colour mixing and lower resolution when compared to other techniques, screen printing is simple, durable, and relatively inexpensive, particularly for bulk orders.  

Embroidery

While not considered a printing technique, embroidery is a very approach to garment design. Most commonly used for corporate wear (such as company logos or staff names), embroidery involves the use of a computerised sewing machine that stitches designs into your garment of choice. This can be anything from shirts and trousers to hats and aprons. Embroidery offers a more classic and elegant aesthetic to your garments while still producing long-lasting renders of your chosen design. One of the downfalls to embroidery is that logo colours may need to be altered and small text is difficult to produce.  

Direct To Garment

As one of the newest garment printing techniques on the scene, direct to garment has quickly become a sensation. As the name suggests, this process prints the ink directly onto your chosen materials fibre. While similar to screen printing, direct to garment means you can not feel the ink on your garment and appears as part of the material itself. Easily customisable and offering high-quality resolution the only con is that direct to garment printing is not necessarily a cost-effective solution for those to order in bulk.

Digital Transfer

Digital transfer involves taking an image provided by the client and using a heat transfer process to imprint it onto your garment of choice. Again, this technique is not ideal for large orders and colour matching may not be precise. However, digital transfer printing produces high-quality prints that have a durable product life even after a few wears and washes, colours will be very vibrant and for small order batches, the turnaround time can be quite fast.  

Sublimation Printing

A technique that was introduced in the mid 1900’s, dye-sublimation is a computer printing process that uses heat to transfer dye onto a range of materials such as plastic, paper and fabric. The term was coined from the scientific meaning of sublimation as it is thought that the dye made the transition from solid to gas without going through the liquid stage. Although restricted to only printing on light coloured polyester fabrics, we can print and produce a range of hats, caps, stubby coolers and more.

There are a lot printing companies that provide some or all of these services, but at Lee T-Shirts, we have 30 years’ experience and are one of Brisbane’s longest running garment printing companies. No matter the type of printing you need, we have specialists in all techniques meaning your imagination is the only limit!